Recently been 'forced' to read my textbook titled 'Consumer Behaviour' for my studies. Upon reading, i found it interesting. Had never read book on marketing and consumer behaviour before because my field of study previously and my work were not really related to them. However, having stuck with this textbook for the past few days, i realised that studying the behaviour of the consumer is fun. Why do people purchase and how retailer attract customer and many more? The topics are written in easy-to-understand style which is also another reason why it make me interested. Haa...i have no mood to read books that are difficult to understand.